How Much Money Do Cosmetics Make? Salary Insights for Makeup Artists and the Beauty Industry in 2024

The cosmetic industry is a booming sector, generating billions of dollars in revenue each year. But how much of that translates into earnings for those working within it, particularly makeup artists? This article provides in-depth salary information for makeup artists and explores the earning potential within the broader beauty industry in 2024. Whether you’re a budding makeup artist, a seasoned professional, or simply curious about the financial aspects of the cosmetics industry, this article will give you valuable insight into salary trends, factors influencing earnings, and the highest-paying opportunities in this dynamic field. You will also gain insight into how much money the cosmetic industry makes as a whole.

What is the Average Salary for Makeup Artists in 2024?

The salary for makeup artists can vary significantly depending on factors such as experience, location, specialization, and employer. As of 2024, the average salary for makeup artists in the U.S. is estimated to be around $60,000 per year. However, this is just an average, and actual earnings can range from $25,000 to over $100,000 per year or more. Many makeup artists are self-employed. The national average salary is not always a good indication of how much a makeup artist will make.

According to data from the United States Bureau of Labor Statistics, the median annual wage for theatrical and performance makeup artists was significantly higher, at around $104,000 in May 2022, while the median annual wage for skincare specialists was $48,000. The BLS does not provide specific data for general makeup artists, but their earnings are likely to fall somewhere in between these two categories. The average annual salary depends on several factors.

Here are some additional statistics from various sources:

• ZipRecruiter: Reports an average salary of $57,595 per year for makeup artists as of December 2023, with a range between $24,000 (25th percentile) and $75,000 (75th percentile).
• Indeed.com: Estimates an average salary of $48.88 per hour for makeup artists, which translates to roughly $101,664 per year if working full-time. The hourly wage can be affected by a number of factors.
• Glassdoor: Reports a national average salary of $52,762 per year for makeup artists.

It’s important to keep in mind that these figures are just averages and estimates, and individual earnings can vary widely.

How Much Do Theatrical and Performance Makeup Artists Make?

Theatrical and performance makeup artists represent a specialized niche within the makeup artistry field. They are responsible for creating and applying makeup for actors, performers, and other individuals involved in theatrical productions, film, television, and other performance events. Their work often involves creating elaborate or specialized looks, including special effects makeup, character makeup, and performance makeup for stage productions. They often have to use many different makeup products and techniques.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for theatrical and performance makeup artists was $104,230 in May 2022. This is significantly higher than the average for general makeup artists. The BLS also reports that the lowest 10 percent earned less than $37,650, and the highest 10 percent earned more than $162,560. These professionals typically work in the motion picture and video industries, performing arts companies, and personal care services.

What Factors Influence a Makeup Artist’s Salary?

Several factors can influence a makeup artist’s salary, including:

• Experience and Skill Level: As with most professions, more experienced and highly skilled makeup artists tend to command higher salaries. Those with a proven track record, a strong portfolio, and specialized skills are often in higher demand and can charge more for their services. They also might be able to find jobs more easily.
• Geographic Location: Makeup artist salaries can vary significantly depending on the geographic location. Makeup artists working in major metropolitan areas with a high cost of living, such as New York City or Los Angeles, typically earn more than those in smaller cities or rural areas.
• Specialization: Makeup artists who specialize in a particular niche, such as bridal makeup, fashion makeup, special effects makeup, or theatrical and performance makeup, may be able to command higher rates due to their specialized expertise. They will need to showcase their skills to potential clients.
• Employer: The type of employer can also impact a makeup artist’s earnings. Makeup artists working for high-end salons, spas, or cosmetic companies may earn more than those working in department stores or as freelance artists. Those who are self-employed have more control over their rates, but they also have to factor in expenses like supplies, marketing, and insurance.
• Reputation and Network: Makeup artists with a strong reputation, a large network of contacts, and positive word-of-mouth referrals are often able to attract more clients and charge higher rates. Building a solid professional network within the beauty industry can be crucial for career advancement and earning potential.
• Education and Certification: While not always required, obtaining a license in cosmetology or esthetics, or completing specialized makeup artistry courses, can enhance a makeup artist’s credentials and potentially lead to higher earnings. Makeup artists need to choose the right training for them.
• Marketing and Business Skills: For makeup artists who are self-employed or run their own businesses, marketing and business skills are crucial for attracting clients, managing finances, and growing their business.

What is the National Average Salary for Cosmetologists and Hairstylists?

Cosmetology is a broader field that encompasses various beauty services, including hair care, skincare, makeup application, and nail care. Hairstylists and cosmetologists often work in salons, spas, resorts, or are self-employed. While their work may overlap with that of makeup artists, they typically offer a wider range of services. Most hairstylists have to become a licensed cosmetologist to work with clients.

According to the Bureau of Labor Statistics (BLS), the median annual wage for hairstylists and cosmetologists was $33,250 in May 2022. The lowest 10 percent earned less than $21,690, and the highest 10 percent earned more than $63,770. It’s important to note that these figures include tips, which can significantly contribute to a cosmetologist’s or hairstylists overall earnings. They may also offer bonus pay.

The BLS also projects that employment of barbers, hairstylists, and cosmetologists is expected to grow 8 percent from 2022 to 2032, which is much faster than the average for all occupations. This growth is partly attributed to the increasing demand for hair care and other beauty services.

How Much Do Skincare Specialists Earn?

Skincare specialists, also known as estheticians, focus on providing treatments and services to improve the health and appearance of the skin. They may offer services such as facial treatments, chemical peels, microdermabrasion, and hair removal. They often work in spas, salons, dermatology offices, or medical spas.

According to the BLS, the median annual wage for skincare specialists was $48,000 in May 2022. The lowest 10 percent earned less than $27,130, and the highest 10 percent earned more than $82,430. The BLS projects that employment of skincare specialists is expected to grow much faster than average in the coming years, with a 29 percent increase projected from 2022 to 2032. The increasing demand for skincare services, including anti-aging treatments and specialized facials, is expected to drive this growth. People are willing to spend a lot of money on skin care products.

What are the Highest-Paying Jobs in the Beauty Industry?

While many occupations in the beauty industry offer modest salaries, some highest-paying opportunities exist for those with the right skills, experience, and entrepreneurial drive. Some of the highest-paying jobs in the beauty industry are:

• Theatrical and Performance Makeup Artists: As mentioned earlier, theatrical and performance makeup artists command some of the highest salaries in the industry. Their specialized skills in creating elaborate character makeup, special effects, and prosthetics are in high demand in the entertainment industry.
• Celebrity Makeup Artists: Makeup artists who work with high-profile clients, such as celebrities, models, and public figures, can earn substantial incomes. These positions often require extensive experience, a strong portfolio, and a well-established reputation within the industry.
• Cosmetic Surgeons: Plastic surgeons who specialize in cosmetic procedures, such as facelifts, rhinoplasty, and liposuction, are among the highest-paid professionals in the medical field, and their work directly impacts the beauty and aesthetics of their clients. This is one of the few cosmetic jobs that requires a medical degree.
• Dermatologists: Dermatology is a medical specialty that deals with health conditions of the skin, hair, and nails. Some dermatologists also offer cosmetic treatments, such as Botox injections, chemical peels, and laser resurfacing, which can be quite lucrative.
• Salon or Spa Owners: Successful salon or spa owners can earn substantial incomes, especially if they own multiple locations or a high-end establishment that caters to an affluent clientele.
• Cosmetic Brand Owners/Entrepreneurs: Individuals who create and launch their own successful cosmetic brands can potentially earn significant revenue, depending on the brand’s popularity, distribution, and marketing.
• Cosmetic Product Developers: Professionals involved in the research, development, and formulation of new cosmetic products, such as cosmetic chemists and formulators, can command high salaries, particularly if they work for major cosmetic companies or have specialized expertise in a high-demand area.

It’s important to note that these highest-paying jobs often require extensive education, training, experience, and, in some cases, a significant entrepreneurial or financial investment. Many require years of schooling and training.

What are the Revenue Statistics for the Global Cosmetics Industry?

The global cosmetics market is a massive industry, generating tens of billions of dollars in revenue each year. According to market research reports, the global cosmetics market size was valued at around 380.2 billion U.S. dollars in 2021 and is expected to grow to approximately 580.5 billion dollars by 2027. The cosmetics industry is constantly growing.

Here are some key statistics about the cosmetics industry:

• Skincare is typically the largest segment of the beauty market, accounting for a significant portion of the industry’s revenue. In 2022, the global skincare market was estimated to be worth over 163.5 billion U.S. dollars.
• Hair care is another major category, with the global hair care market valued at approximately 80.81 billion U.S. dollars in 2021.
• The makeup or color cosmetics segment is also a significant contributor to the industry’s revenue, with the global market size estimated at around 83.5 billion U.S. dollars in 2022.
• The fragrance market is another important segment, with global revenue of approximately 50.85 billion U.S. dollars in 2021.
• The Asia-Pacific region is the largest market for cosmetic products, followed by North America and Europe.
• E-commerce has become an increasingly important sales channel for cosmetic products, with online sales experiencing significant growth in recent years.

Here is a table to further illustrate these statistics.

These statistics demonstrate the sheer size and economic power of the cosmetics industry.

How Can Makeup Artists Increase Their Earning Potential?

For makeup artists looking to maximize their earning potential, here are some tips and strategies:

• Develop Specialized Skills: Focusing on a particular niche within makeup artistry, such as bridal, fashion, editorial, special effects, or theatrical and performance makeup, can set you apart from the competition and allow you to charge higher rates for your specialized expertise.
• Build a Strong Portfolio: A professional portfolio showcasing your best work is essential for attracting clients and demonstrating your skills. Regularly update your portfolio with fresh, high-quality images that highlight your versatility and creativity.
• Network and Build Relationships: Networking with other professionals in the beauty industry, such as photographers, stylists, models, and event planners, can lead to valuable referrals and opportunities. Attend industry events, join professional organizations, and build relationships with potential clients.
• Market Yourself Effectively: Develop a strong online presence through a professional website, social media profiles, and online portfolios. Use high-quality images and engaging content to showcase your work and attract clients. Consider investing in paid advertising or working with a marketing professional to expand your reach.
• Offer Additional Services: Expanding your service offerings beyond makeup application can increase your earning potential. Consider offering services like skincare consultations, facial treatments, hair removal, or even basic hair styling. You can also learn how to apply eye shadow, concealers, and other makeup.
• Continuously Improve Your Skills: The beauty industry is constantly evolving, so it’s essential to stay up-to-date with the latest trends, techniques, and makeup products. Invest in continuing education, attend workshops and masterclasses, and practice your skills regularly.
• Provide Excellent Customer Service: Building a loyal clientele is crucial for long-term success. Provide exceptional customer service, be professional and reliable, and go the extra mile to make your clients feel valued and pampered. Encourage them to provide personalized recommendations to friends and family.
• Consider Retail Opportunities: Working at a cosmetic counter or for a specific cosmetic brand can provide a steady income and valuable experience, as well as opportunities to earn commission on product sales.
• Set Competitive Rates: Research the market rates for makeup artists in your area and set your prices accordingly. Don’t undervalue your services, but also be mindful of the competition and the local market.
• Offer Packages and Promotions: Consider offering packages or promotions to attract new clients or encourage repeat business. For example, you could offer a bridal package that includes makeup for the bride and bridesmaids, or a special promotion for holiday or prom season.

By implementing these strategies, makeup artists can increase their visibility, attract more clients, and ultimately boost their earning potential.

Where Can You Find Jobs in the Cosmetic Industry?

The cosmetic industry offers a wide range of job opportunities, from creative and artistic roles to scientific and technical positions. Here are some avenues for finding jobs in the cosmetic industry:

• Online Job Boards: Websites like Indeed.com, Glassdoor, LinkedIn, and ZipRecruiter often have numerous job postings for various positions within the cosmetic industry. You can search for jobs based on keywords, location, and experience level.
• Cosmetic Company Websites: Many cosmetic companies post their job openings directly on their websites, usually under a “Careers” or “Jobs” section. Check the websites of companies you’re interested in working for, such as major brands or cosmetic manufacturers.
• Beauty Industry Recruiters: Specialized recruitment agencies focus on placing professionals in the beauty industry. They can help match your skills and experience with relevant job opportunities.
• Professional Networking: Attend industry events, trade shows, and conferences to network with professionals in the field. Building relationships with people working in the cosmetic industry can lead to job opportunities and valuable insight.
• Social Media: Follow cosmetic companies, makeup artists, and industry professionals on social media platforms like LinkedIn, Instagram, and Twitter. Many companies and individuals post job openings or share industry news and events on these platforms.
• Cosmetology Schools and Training Programs: If you’re a licensed cosmetologist or have completed a makeup artistry program, your school may have a career services department or job placement assistance program to help you find jobs.
• Freelance Platforms: For makeup artists and other beauty professionals interested in freelance work, online platforms like Upwork, Fiverr, and Thumbtack can connect you with potential clients.

Here are some specific job roles within the cosmetic industry:

• Makeup Artist
• Cosmetic Chemist/Formulator
• Research and Development Scientist
• Quality Control Specialist
• Cosmetic Manufacturing Technician
• Packaging Engineer/Designer
• Marketing and Sales Professionals
• Brand Manager
• Public Relations Specialist
• Beauty Editor/Writer
• Cosmetic Buyer
• Esthetician/Skincare Specialist
• Cosmetologist/Hairstylist
• Salon/Spa Manager

Frequently Asked Questions About Salaries in the Beauty Industry

Here are some frequently asked questions about salaries in the beauty industry:

1. What is the average hourly wage for a makeup artist?

The average hourly wage for a makeup artist can vary widely depending on factors like experience, location, and specialization. According to Indeed.com, the average hourly rate for a makeup artist in the United States is around $48.88 as of December 2023. However, this can range from $20 per hour or less for entry-level positions to over $100 per hour for highly experienced and in-demand artists.

2. Do makeup artists get paid overtime?

Whether makeup artists receive overtime pay depends on their employment status and the applicable labor laws in their jurisdiction. Makeup artists who are classified as employees may be entitled to overtime pay if they work more than a certain number of hours per week (typically 40 hours in the U.S.). However, self-employed or freelance makeup artists are generally not eligible for overtime pay.

3. Do makeup artists receive tips?

Yes, it’s customary for clients to tip makeup artists for their services, especially in settings like weddings, special events, or salon/spa appointments. Tips can significantly supplement a makeup artist’s income. The standard tipping rate is typically 15-20% of the total service cost.

4. How much do makeup artists make per year working for cosmetic brands?

Makeup artists who work for cosmetic brands or at cosmetic counters in department stores may earn a base salary or an hourly wage, plus potential commission on product sales. According to Glassdoor, the national average salary for a makeup artist in the United States is $52,762 per year as of 2023, but this can vary depending on the brand, location, and experience level.

5. What is the salary range for cosmetologists and hairstylists?

Hairstylists and cosmetologists typically earn a salary or hourly wage, plus tips. According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for hairstylists and cosmetologists was $33,250 in May 2022. The lowest 10 percent earned less than $21,690, and the highest 10 percent earned more than $63,770.

6. How much do skincare specialists make?

Skincare specialists, or estheticians, typically earn an hourly wage or a salary, plus potential commission on product sales or services. The BLS reports that the median annual wage for skincare specialists was $48,000 in May 2022. The lowest 10 percent earned less than $27,130, and the highest 10 percent earned more than $82,430.

7. How much do cosmetic chemists make?

Cosmetic chemists, also known as formulation chemists, are responsible for developing and formulating new cosmetic products. They typically have a background in chemistry or a related scientific field. Salaries for cosmetic chemists can vary depending on their education, experience, and the specific company they work for. However, they generally command higher salaries compared to makeup artists or estheticians. According to sources like ZipRecruiter, the average annual salary for a cosmetic chemist in the U.S. can range from $70,000 to over $100,000.

8. Do makeup artists make more money working for a company or being self-employed?

There is no definitive answer to this question, as both options have their pros and cons. Makeup artists who work for a company, such as a cosmetic brand, salon, or spa, may have a more stable income, benefits, and access to training and resources. However, they may have less control over their schedule and the types of clients they work with. Self-employed makeup artists have more flexibility and autonomy, but they also have to manage their own marketing, booking, accounting, and expenses. Their income may be less predictable and can fluctuate depending on the number of clients they have.

9. How much do makeup artists make for weddings?

Wedding makeup is a popular specialization for makeup artists, and the rates they charge can vary depending on factors like their experience, reputation, location, and the specific services required. On average, a makeup artist might charge anywhere from $300 to over $1,000 for bridal makeup, with additional fees for bridesmaids, family members, and trial runs. Some high-profile makeup artists who work with celebrity clients or specialize in luxury weddings can charge even higher rates.

10. What are some additional ways makeup artists can earn money?

In addition to providing makeup application services, makeup artists can supplement their income through various other avenues, such as:

• Teaching makeup classes or workshops
• Offering online consultations or tutorials
• Creating and selling their own makeup products or tools
• Partnering with <span style=”font